Virgin Voyages Launches New JLo AI Personal Cruise Invitation

Cruisers looking to get family or friends to sail with them on a Virgin Voyages vacation at sea have a new AI tool at their disposal, a personal invitation from superstar Jennifer Lopez, the cruise lines’ Chief Celebration Officer. The initiative, called Jen AI, is designed to promote celebration travel.

Cruisers can create invitations from JLo

Virgin Voyages, the cruise company founded by British tycoon Richard Branson, launched a campaign on June 27 aimed at attracting groups motivated by celebrations and special events on board.

The promotion features Lopez, who in 2022 forged a celebrity association with Virgin Voyages placing her at the center of onboard fun and adventure. Birthdays, anniversaries, graduations, pre-wedding get-togethers, divorce parties and other milestones are often the focus of celebrations at sea.

With Virgin Voyages’ new Jen AI, aspiring cruisers can do just that visit the cruise line’s website, click the Curate Your Voyage link on the home page, then answer a few questions, like what they’d like to celebrate, where they’d like to travel, and who they’d like to sail with. Afterwards, a personalized invitation featuring Lopez’s likeness will be emailed to the intended guests.

You can watch Jen AI’s new commercial below:

This amazing company was founded on the idea of ​​connecting people and celebrating all of life’s special moments. We want to be the ultimate choice for any celebration trip, and let’s be honest, who can say no to Jennifer? Branson said.

With the pandemic continuing to take a back seat, leisure travel has come a long way in recent months. Cruise passengers and other travelers who haven’t been able to plan or attend celebrations in recent years now want to mark milestones and important events. As Chief Celebration Officer, Lopez is taking the lead on this promotion.

It’s so important to me that we stop and take time to celebrate special moments in our lives and encourage others to do the same. If the last few years have taught us anything, it’s how important it is to cherish life’s special moments with your close circle, Lopez said.

Lopez’s partnership with Virgin Voyages encompasses everything from developing the sailor experience, such as wellness and fitness, to designing partnerships and entertainment. The deal also brought celebrity products on board, such as those sold under the JLo Beauty brand.

Virgin Voyages JLo AI
Virgin Voyages JLo AI

Lopez is also influencing major onboard events and specialty cruises. In April 2023 she produced Limitless travela caribbean sailing aboard Lady Scarlet which was billed as a celebration of women and featured over a dozen speakers along with special onboard events and shore excursions.

Cruises’ line-up of speakers included pioneers in their field, such as Beatriz Acevedo, CEO and co-founder of SUMA Wealth, a Latina entrepreneur dedicated to creating opportunities for the voices of diverse youth, and Catherine Balsam-Schwaber, founder and CEO of Kindra, women’s health advocate.

Virgin Voyages cruise ships

In addition to Scarlet Lady, Virgin Voyages currently operatesValiant ladyand the most recent, Resistant ladycommissioned May 2023. A fourth vessel, Brilliant ladyit will follow in late 2023. The four ships are identical, each accommodating 2,770 guests.

Virgin Voyages Valiant Lady cruise ship
Photo credit: Felix Mizioznikov / Shutterstock

This summer Lady Scarlet is based in PortMiami and sails Caribbean itineraries, while Valiant lady is in the western Mediterranean, e Resistant lady is operating a number of cruises to the Greek islands.

The adults-only cruise line is known for its music and entertainment options and an alternative dining experience where, instead of having a main dining room and specialty restaurants, cruisers dine at a wide choice of restaurants theme, all included in the cruise fare.

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